PETA’s intent is good, their execution is foul.
Mother Nature knows best. So we decided to hide our challenge to speciesism in plain sight
HAVE A HEART™
CASE STUDY -1:30 Camo looks good on you @PETA.
ON THE SCENE MURDER REPORTS
READ ALL ABOUT IT AD PLACEMENT
Mirroring local news stations, PETA presents locations that have normalized animal slaughter disguised as breaking news content.
REAL DEAL PODCAST ACTIVATION
For those with steel stomachs and a darker curiosity, PETA presents audio spots cloaked as true-crime podcast clips hidden amongst the real deal.
Following an obituary format, PETA will place condolences above the center-fold. Unfolding it reveals that the remembrance covers horses to hounds.
